Testimonials
"I would recommend her to anyone who wants precision, coordination and structure to their wardrobe"
Working with Aoife as my personal shopper was an absolute game-changer for me. Aoife brought her expert eye and invaluable advice into my wardrobe, helping me declutter and identify key pieces missing from my collection. Her keen understanding of style and professionalism shone through as she guided me through London's fashion scene.
Together, we curated a sophisticated wardrobe befitting my new role as CFO. From a sharp suit to a luxurious lambskin jacket, oxford business shirts to versatile trousers and jeans, and not to forget the perfect pair of shoes and woven collared t-shirts, Aoife left no stone unturned in ensuring I was dressed to impress.
Thanks to Aoife's meticulous attention to detail and unparalleled taste, I now feel confident and empowered in my upgraded wardrobe. I cannot recommend her services enough to anyone looking to effortlessly elevate their style.
Dave, CFO Finance

I was 10 months after having a baby and just about to go back to work when I spent a day personal shopping with Aoife. Up until that point I got really overwhelmed at the shops as I didn’t know what suited me anymore. I badly needed to get out of my “mom uniform” of leggings and a fleece.
Aoife chose such gorgeous pieces for me to try - she had listened to what I said I wanted, but also chose styles which pushed me out of my comfort zone (something I really needed). I had been dreading going to buy new clothes since having my baby, but Aoife made the day pain-free and actually really enjoyable!
I feel amazing in my new outfits, and the stress of choosing one each day is gone, as I have so much to choose from in my wardrobe! I’ve even gone shopping myself since, and I feel so much more confident in knowing what suits me.
I’m so glad I got to work with Aoife, and I would definitely recommend her to any new Mums looking to feel more confident with their wardrobe!
Meave, Tech

Aoife is fabulous. Get over any feelings that working with a personal stylist is frivolous and/or you can just do it yourself - she's a pro and will do it better than you. She helped me hone in on a personal style that feels better and more “me.” Now I confidently show up as that person at work. Specifically she helped me clear my wardrobe out; found gaps and plugged them on a really enjoyable and efficient day shopping. Her rates are competitive, so worth it and I will work with her again in summer.
Emily, corporate lawyer
Aoife was absolutely brilliant.
She listened to exactly what I wanted and found really good options while also pushiing me out of my comfort zone. I would highly recomend her. Her knowledge and expertise have helped me learn and understand so much more about styling.
Rebecca, project manager
​After having two babies back to back, I couldn’t stand the thought of going clothes shopping, especially trying to figure out what size I was, along with standing in front of a mirror for hours. Aoife took all the pain away and actually made it very enjoyable, which I’m still shocked about! I can now grab an outfit from my wardrobe in seconds and look and feel amazing. A complete transformation from wearing frumpy casual clothes which made me feel awful. I’m forever grateful and feel that it was money very well spent.
Shauna, Finance
​I went to Aoife to get help with settling on what I wanted out of my wardrobe and style. She was able to help me figure out how to best match my existing clothes together & identify what key things were missing from my wardrobe.
Aoife asks all of the right questions - she helped me figure out and learn how I like to dress and how to use that to pick out the right new pieces for my wardrobe. Aoife explained the colours that best suit my skin tone and the fit and styles of the outfits I was envisioning. I learnt so much from just a few hours together and feel so much more confident in how I choose my clothes and looks. Her attention to detail was incredible - after our time, she was able to feed back everything we had discussed and combine it into a personalised style edit for me to refer back to. One thing that really stood out to me was how quickly Aoife understood exactly what I wanted; everything we looked at and all of the subsequent outfits she recommended were connected to my personal style, and it felt really easy for me to slip into. I couldn't recommend Aoife more!
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Hiring Aoife for three days to give me the walk in wardrobe of my dreams was a FIVE star moment! From beginning to end Aoife was a dream to deal with, so professional and nothing I asked was too much trouble. Such a genuine person, I really enjoyed having her in my home. She was met with endless boxes and piles and piles of clothes [some past their sell by date] yet managed to turn it into a treasured space that makes me really happy and proud to walk into. A lot of the clothes are colour-coded and others, such as jumpers, are grouped for summer wear and then cosier fabrics for winter. Aoife had her work cut out but delivered tenfold, and I would recommend her to anyone who wants precision, coordination and structure to their wardrobe. This clutter-free space is now such a delight to roam around in and everything has its space. Everyone needs an Aoife O'Doherty in their lives!
Alison - Lawyer
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